OptiBrand Rx, located in Montclair, NJ, develops, differentiates, and validates global brand positioning for existing and new products in the pharmaceutical, medical device, biotechnology, and OTC healthcare industries. When OptiBrand Rx was preparing to launch their business on the Monday following Easter Sunday, they needed an IT support company to help them over the busy weekend. Fortunately, GenX Tech Solutions, Inc. was able to provide the IT services and support needed on short notice!
As a pharmaceutical marketing company, OptiBrand Rx leverages and heavily relies upon their information technology to help conduct research for their clients to make data-driven, well-informed strategic decisions with their best interest and direction in mind.
The Situation: A Need for Reliable IT Services & Support on Short Notice Over the Busy Holiday Weekend!
On Easter Sunday, OptiBrand Rx was preparing to launch their business the next day, however, it wasn’t easy to find an IT support company to help them over the busy weekend. Fortunately, GenX Tech Solutions, Inc. was available to provide the IT services and support needed on short notice!
Dominick Cirigliano, Executive Vice President at OptiBrand Rx, explained, “There was a lot happening that day. We started launching the business, and as a small company, we were a little nervous. We were going to send out about 10,000 emails on our first business day back in the office. GenX Tech Solutions, Inc. took time over the holiday to get everything up and running, tested, and working on the day we wanted to send it.”
He continued, “That was very important to our business, to get our name out there and let people know we’re here. It was a significant time for our business and they treated it accordingly. They understood our pain and what we were trying to do, and since we’re a small business, we wanted to get off the ground. They could’ve said ‘we can’t, it’s the holiday.’ But they didn’t!”
The Resolution: An IT Support Company to Revamp Their IT Environment According to Their Unique Needs & Budget
As a CRM database and external web access was fairly important for OptiBrand Rx, GenX Tech Solutions, Inc. installed the web component of Act! Then they installed and configured Microsoft IIS web server, opened appropriate ports on the firewall, and created a port-forwarding rule to the web server.
In addition, GenX Tech Solutions has revamped their IT environment, replacing their antiquated server with a Dell PowerEdge server, installing VMware vSphere 5.5 and re-engineering their Active Directory Infrastructure. Plus, they installed Windows 2008 Server VMs to isolate various IT functions into their own virtual environments and placed their database into the cloud.
Dominick discussed the importance of revamping their IT environment; “Our infrastructure was set up for a company probably 4 or 5 times the size of ours. They understood our business model and what we’re trying to do in the future. I don’t want to be buying new servers every 5 years and changing our structure. I’d rather buy and fit things within a budget based on the size of our company.”
He also offered insight into the importance of their information systems, “The technical aspect of any business nowadays is very important, externally and internally. It’s frustrating for employees when things don’t work right and we like to offer solutions that make our clients’ lives easier. GenX Tech Solutions, Inc. is very good at finding solutions for the resources we have.”
The Outcome: A Pharmaceutical Marketing Company That Benefits Immensely from a Continuously Supportive & Responsive IT Support Company
OptiBrand Rx now benefits from a continuously supportive and responsive IT support company that goes above and beyond to meet their needs! Dominick explained, “They’re always available when we need them, no matter what time, morning or night. We’re a fast moving, busy company and our clients are global, so we’ve always worked crazy hours. They’re great at being there when we need them. They’re also good at understanding what we’re doing, how we do things, and coming up with the best solutions for us.”
He continued, “It sounds cliché, but they really care about your business. They’re going to take the time to learn and understand what you’re about, what you’re trying to do, and they’re going to mold themselves in the way they handle your business and solutions. They’re knowledgeable and flexible enough to help you out and they’re not going to force you down a path, but they’ll let you know if they really recommend something.”
Interested in finding an IT support company that goes above and beyond to meet your unique needs, no matter what time of day? Give us a call at (844) 436-9832 or send us an email at [email protected]. GenX Tech Solutions, Inc. is the preferred IT support company for businesses in New York and New Jersey.